The MCPS search engine is a Web crawler that scans Web pages and PDF files, reading both words on the page and hidden code. Establishing links to your page is the best way to get listed. The more links there are to your page, the higher your ranking in the search results.
Search results will display the contents of the title as the link:
Montgomery County Public Schools - Board of Education
... May Help You Contact the Board Staff List 301-279-3617 (tel) 301-279-3860 (fax) firstname.lastname@example.org This e-mail address should never be used for official communications ...
https://www.montgomeryschoolsmd.org/boe/- 16.7KB - MCPS web
However, you also want to fill in the "TITLE" and "KEYWORD" fields of a PDF document's "Document Properties" as these are used by the search engine to rank results. Acrobat's menu command is "File → Document Properties → Summary."
Enter keywords separated by commas, without spaces, like this:
directions to schools,directions,school locations
Search results display the contents of the title as the link:
Directions to Montgomery County Public Schools
ARGYLE MIDDLE 301-460-24002400 Bel Pre Road, Silver Spring 20906 Right on
>Mannakee Street, to left on Rt. 355, to right on Gude Drive, to left on ...
https://www.montgomeryschoolsmd.org/info/PDF/DirectionsToSchools.pdf - 62.6KB - MCPS Web